
El Gran Peón
Full brand identity and e-commerce platform for an Argentine leather goods brand — from visual language to a store that feels as crafted as the product itself.
I build digital spaces for people who care deeply about their craft.
Architects, engineers, makers — your work speaks for itself in person.
Online, it deserves the same intention.
Frontend Developer · Buenos Aires
Selected Work

Full brand identity and e-commerce platform for an Argentine leather goods brand — from visual language to a store that feels as crafted as the product itself.

Full e-commerce platform for an Argentine sports apparel brand — a curated storefront for football jerseys and team gear from leagues around the world.

Portfolio website for architect Agustina Carbajal — a gallery-like digital space with bilingual support, designed to feel like walking through rooms of her work rather than scrolling a page.

Product design and development for an AI-driven expense tracker that meets you in chat — reads receipts, understands plain Spanish, and splits the bill instantly. A messy group dynamic, made clean.

Product design and development for an AI-driven construction tracker — taking the chaos of a job site and turning it into a clean, real-time expense dashboard that builders and clients can both trust.

Product design and development for an AI-driven route planner — describe your stops in plain words, and the system figures out the optimal order and opens Google Maps with everything pre-filled.
Your brand should feel like a natural extension of who you are.
Not a template. Not a grid of Instagram posts.
Something with soul.
I help independent professionals — architects, engineers, makers — show the world how serious and beautiful their work really is.
About
I'm a frontend developer based in Buenos Aires with 4+ years building for startups and independent brands. I work across the JavaScript ecosystem — React, Next.js, Vue, Nuxt, TypeScript, and Tailwind — but what sets me apart is that I think like a designer and care like a founder.
I've built e-commerce platforms, AI-powered products, and brand identities from scratch. Currently co-founding WiseUtils with Imanol, building AI-first solutions for small businesses.
Have a project, a brand, or an idea? I'd love to hear about it.
andrealopezpalomeque@gmail.com© 2026 Andrea López Palomeque